Some of the titles that describes what I do would be motion creative director / animator / designer /
live action director. In short, I develop creative ideas and execution for advertising and broadcast.
I was born in Eritrea, raised in Sweden and have called Stockholm, Adelaide, London and Los Angeles home,
all of which informs my approach and style of work.

My skill set covers a range of disciplines from treatments, concept development, art direction, design and animation through full execution including visual effects and live action.

Over the past 16 years I've creatively directed and designed numerous TV-network identity packages, commercials and promos across Europe and USA. I've directed award winning promos for HBO, Showtime and FX. Always with a hands-on approach, my passion for photography, live action, fashion and beauty is manifested in an eccentric mix of cultures and visual expression. And my background in visual effects tend to influence my work.

I’ve been fortunate enough to work the likes of FX Networks, AMC, Virgin, Google, Stink Studios, 72andSunny,
TBWA\Chiat\Day, DDB Paris, B-Reel, Buzzman, Team Detroit, INGO, Goodbye Kansas Studios to name a few.
I've spoken and critiqued work at design schools in the US and Europe, 
as well as judged at industry competitions such as Promax and Clio Awards.
In 2017, I was invited to give a talk at the PromaxBDA Europe Conference in Amsterdam.

Promax BDA, Cannes Lions, OneShow, Clio, FWA, Numerous film festivals

Currently I'm a staff Director at Goodbye Kansas Studios in Stockholm, Sweden.
I'm always keen on connecting with people so hit me up if ya want.